- they changing expectation
- they changing mind
- they changing the way companies communicate with users or customers
You need to know how you are discussed online: yourself, your brand, company, organization. You need to deliver and act on those insights with your company or you clients.
What is Social Media Monitoring? The 5 Ws’
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What What are people talking about? What are the key conversations? Monitor the conversations to see what is being said about your products and brands, and identify the major themes and issues being raised within the social media landscape. |
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When When did these conversations happen? Was there a lot of activity? Learn more about when these conversations happened - both historical and real-time. See, compare and contrast buzz generated over time. |
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Where Where did these conversations happen? Was there a lot of activity? Access geo-demographic information to see where around the world conversations are taking place - right down to the country or city. |
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Who Who is doing the talking and what's their influence? Quickly identify the key influencers, and then get detailed information about their gender, age industry and interests. |
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Why Why are conversations happening? Are they positive or negative? Discover why conversations are happening. See whether what's talked about is positive, negative or neutral, and determine the impact on your business. |
How does it work?
Listening is just the beginning towards a comprehensive Social Media strategy.
listen - measure - understand - engage
Millions of post are targeted within a wide range of online data :
- Blogs (Livejournal, Typepad, etc.)
- Groupe de messagerie / forum
- Microblogs (Twitter, Plurk, Identi.ca, etc.)
- Wiki (sites permettant au public de changer et mettre à jour les données - wikipedia.org)
- Partage vidéo/photo (YouTube, Dailymotion, Flickr, etc.)
- Réseaux sociaux (Ning, Facebook, LinkedIn)
- Médias traditionnels (WSJ.com, NYT.com, etc.)
- Annuaires (Craigslists, etc.)
- Sites d’avis consommateurs (ePinions, etc.)
Browse our presentation
